Gaming operators today are starting to look at new ways to approach gaming as the younger demographic are more technology conscious. Individuals in their early 20s to 30s grew up with certain technology and are not playing traditional slot games, table games and purchasing lottery tickets like the older generations. The Georgia Lottery recently launched a new mobile product that combines social gaming with scratch tickets in the hopes of appealing to the younger crowd who do not play the lottery.

Yesterday, the Georgia Lottery announced the launch of the new game, titled Star Match. This new game is a totally new product created by LottoInteractive, a company based in California. International Game Technology powers the Star Match game with their ILottery platform, combining a match 3 game with the option to win cash with a digital scratch card.

The game is similar to a traditional gem matching game that is found on social media sites but uses icons from Hollywood instead of jewels. The goal is to make as many matches as you can to gain star power. Low star power is considered six stars while good matches will result in 18 stars maximum. Once you have your star power, you will be able to scratch the card and if you match three of your stars, you will earn a prize. Prizes range from free play to as much as $10k in cash.

The new game has a cost of just $2 to play and can be enjoyed via desktop or mobile device, both Android and iOS. Players have to be located within the state of Georgia to take part but a free-play version is available.

Speaking with USA Today, Brian Ward, the CEO of LottoInteractive, stated that Star Match will appeal to the social gamers who have only had the option of winning virtual credits during game play as well as providing a new option for gaming to those who enjoy traditional lottery games.

Reportedly, the company is working on additional games that will integrate social engagement as well as retention mechanics plus easy ways for national lottery tickets for the Mega Millions and Powerball to be purchased.

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