Leading business-to-business (B2B) provider of premium sports betting services, Kambi Group plc (KAMBI:FN Stockholm), has revealed that it has strengthened its 18-month strong partnership with Bulgaria’s National Lottery JSC by signing an extended sportsbook agreement that will see it power the international sports betting expansion of the Balkan nation’s national lottery product.

According to the official press release…

As part of a public-private partnership, Moldova’s Public Property Agency recently selected the National Lottery to run its national lottery product as well as a new online and retail sportsbook.

“gives us the freedom to expand into new markets”

Existing relationship:

The Stockholm-listed sports betting solutions provider has been providing its sportsbook and managed services to National Lottery JSC’s 7777.bg brand in Bulgaria for the past year-and-a-half, and will now additionally power the operator’s launch in Moldova.

In support of National Lottery JSC, Kambi will provide its multi-channel sportsbook product, and over the next few months plans to go live online, to be followed by a retail launch which will allow players in local stores and up and coming sports betting shops to access the Kambi Sportsbook.

What they’re saying:

In the recent press release, Chief Executive Officer for Kambi, Kristian Nylén, said…

“Kambi’s track record of springboarding partners to the next level of their sportsbook journey is unrivalled, and in National Lottery JSC we have yet another example of how operators can grow using our sportsbook.

“For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi Sportsbook, as well as the National Lottery’s marketing expertise.

“I’delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”

Meanwhile, managing partner for National Lottery JSC, Milen Ganev, added…

“When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time.

“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. We therefore decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”

Recent accolades:

The Malta-headquartered company was recently recognized as the number one sportsbook supplier in the North American market, after the provider won two honors, Sportsbook Platform Provider and Sports Betting Supplier of the Year, at the EGR North America Awards held in Atlantic City, New Jersey on April 11, 2019.