Kambi, the renowned Malta-based provider of sports betting services to licensed B2C gaming operators and named Online Sports Betting Supplier of the Year at the Global Gaming Awards held in London on February 6 and Sportsbook Supplier of the Year at Global Gaming Awards in Las Vegas last year, upgraded its flagship Bet Builder product with cash out and in-game feature just in time for Super Bowl Sunday.
With this upgrade, it celebrates the biggest football event of the year in its own way, giving its players who are fans of the Super Bowl an extra reason to get excited!
Bet Builder upgrade description:
After a triumphant trial throughout the NFL playoffs, players will have the opportunity to place Bet Builders concurrently with the Super Bowl action and will have the choice to cash-out their before the game or in-game Bet Builders throughout each phase of the game.
Towards the end of the trial period, payouts from Bet Builders in-game achieved two-thirds of individual bet levels, indicating a strong interest in the feature.
The new Bet Builder upgrade expands to combinations consisting of the main betting offers, which represent a greater proportion of Bet Builders placed with cash from extra markets to place in time for next season.
Beside NFL, Kambi plans to roll out this new upgrade to a number of different sports and leagues in the coming weeks and months, involving the MLB, NBA and college basketball’s March Madness tournament.
Same and multi-game parlays have quickly become something every flagship sportsbook with Bet Builder accounting must own. They are generally used for exactly 30% of all pre-game NFL bets on the Kambi platform throughout the latest regular season.
The beginning of a new phase of evolution of Bet Builder:
This new cash out and in-game upgrade represents the next stage in Bet Builder’s evolution process as the product also recently received the “Innovation in Sports Betting Software” award at the EGR B2B Awards.
Since the demand for Bet Builder is quite high, the product is currently launched for baseball, basketball, football, hockey and soccer.
But that’s not all; because from now on it is also accessible to operators as an independent service.
Commenting on Bet Builder’s latest upgrade, Simon Noy, SVP of Trading at Kambi, said: “The Super Bowl is always one of the highlights of the sporting calendar and with the immense popularity of Bet Builder, it was important for Kambi to continue to improve its market-leading product in time for Super Bowl LVII.
“Kambi has been consistently ahead of the market with its premium Bet Builder product and the launch of cash out and live functionality was the next logical step in the product’s evolution.
“We look forward to rolling out these features across other sports and leagues in the coming months.”