Kero Gaming, a provider of real-time micro-betting solutions, has successfully secured $3 million in funding to accelerate its growth in the rapidly expanding sector of micro-betting. This investment comes as the company continues to innovate in delivering algorithmically-curated, context-sensitive odds feeds to sportsbooks around the world.

Expansion into new markets:
The Series A funding round was spearheaded by SIG Sports, a division of the Susquehanna International Group of Companies. This marks a significant milestone for Kero Gaming, which plans to use the new capital to extend its market reach and further enhance its technological offerings. The company aims to grow its platform’s capabilities, particularly by scaling its real-time odds feeds, which have already gained traction with major sportsbooks.

Founded in 2020, Kero Gaming has experienced rapid growth, driven largely by the surge in micro-betting, a form of wagering that allows bettors to place bets on individual moments within a game, such as the outcome of a single pitch in baseball or the next play in football. These real-time betting opportunities have become increasingly popular, driven by the advancement of technology that enables quicker decision-making and faster processing times.

With its headquarters in Miami, Kero Gaming now serves more than 180 sportsbooks worldwide, providing high-speed betting solutions that cater to the growing demand for in-play sports wagers. The company’s technology allows for real-time data processing, ensuring that odds are updated almost instantly, which is key to maintaining the excitement and engagement levels of bettors during live sporting events.

Earlier this year, Kero Gaming secured a major partnership with Caesars Sportsbook, a move that significantly expanded its presence in the sports betting industry. As part of this collaboration, Caesars integrated Kero’s platform into its operations, replacing its previous micro-betting providers. This partnership is a testament to the trust that major sportsbooks place in Kero Gaming’s innovative solutions, which are designed to keep pace with the evolving needs of sports bettors.

In addition to Caesars Sportsbook, Kero Gaming’s platform is now used by other international sportsbooks, such as EveryMatrix, further solidifying its position in the competitive micro-betting market.

The rise of micro-betting:
Micro-betting has quickly emerged as one of the most dynamic segments of the sports wagering industry, particularly within the in-play betting market. Operators have been keen to integrate this technology into their offerings to keep up with the growing demand for more granular betting experiences. With advancements in real-time data analytics, micro-betting allows bettors to place wagers on fast-paced, high-frequency events within games, adding a new level of excitement and engagement to the sports entertainment experience.

Despite operators generally keeping specific revenue details from micro-betting under wraps, the segment has undeniably been a fast-growing part of the industry. The ability to bet on individual moments within games has proven to be a major draw for fans, who can now immerse themselves in the action on a deeper level.

As the micro-betting landscape continues to evolve, Kero Gaming believes it is uniquely positioned to capitalize on the opportunity. The company’s platform is already widely used across major sports, including soccer and college athletics, with plans to expand further into global markets.

According to Covers, Kero’s CEO and Founder, Tomash Devenishek, expressed his enthusiasm about the future, stating, “This funding round marks a significant milestone for Kero as we enter a phase of accelerated growth. With SIG Sports’ lead investment and board participation, we’re well-equipped to ensure that the industry has a long-term, trusted provider delivering robust offerings that meet the evolving demands of operators worldwide.”