In the United Kingdom and online casino and sportsbook operator, Kindred Group, has announced that it has integrated the provision of free blocking software into the self-exclusion process for its domain at Unibet.co.uk.
The Maltese firm used an official Monday press release to detail that it was a pioneer in the use of free blocking software and has now partnered with innovator Gamban to further improve its responsible gambling procedures for players in the United Kingdom.
Kindred Group, which was known as Unibet Group until a 2016 name-change, is additionally responsible for the United Kingdom and Ireland-facing online casino and sports wagering domains at 32Red.com, StanJames.com and MariaCasino.co.uk and stated that the first-of-its-kind alliance with Gamban will allow it to take ‘an innovative approach’ to further helping those ‘who self-exclude’ at Unibet.co.uk.
The Valetta-headquartered operator further declared that it has ‘always advocated blocking software’ before revealing that Unibet.co.uk has now become the first iGaming site licensed by the United Kingdom’s Gambling Commission regulator to offer players the ability to download innovations that will institute an external exclusion period.
Neil Banbury, United Kingdom General Manager for Kindred Group, used the press release to proclaim that responsible gambling has always been ‘at the top of the agenda’ and that he is now ‘proud to be the first United Kingdom operator’ to have fully integrated the innovation from Gamban into its own self-exclusion measures.
Banbury’s statement read…
“We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice. All of our customers should have the tools and support they need to enjoy our products responsibly and by offering this service for free to all of our customers we are certainly taking a step in the right direction.”
Kindred recently premiered its New Jersey-facing online casino at NJ.Unibet.com and pronounced that aficionados can now download the Gamban innovation at Unibet.co.uk to institute a self-exclusion period lasting up to five years.
Read the statement from Banbury…
“This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations.”