Online casino and sportsbook operator, Kindred Group, has announced that sportsbetting aficionados in the American state of New Jersey can now place real-money wagers on a wide range of action via its new domain at

Unibet brand:

The Maltese firm used an official press release published by European Gaming Media and Events to declare that the just-launched New Jersey-facing online sportsbook utilizes technology from Kambi Group, Scientific Games Corporation and Mazooma Incorporated in order to offer ‘a full range of first-class casino products in a safe and secure environment.’

American access:

Kindred Group was previously known as Unibet Group until a 2016 name-change and is already responsible for numerous United Kingdom and Ireland-facing online casino and sports wagering domains including,, and The Valetta-headquartered operator furthermore detailed that the new Unibet-branded sportsbetting domain marks its first commercial launch into ‘The Garden State’ and was born out of an August partnership with the Hard Rock Hotel and Casino Atlantic City.

Pennsylvania possibility:

Manuel Stan, Senior Vice-President for the operator’s Kindred US subsidiary, used the press release to proclaim that his firm has been ‘preparing for this first and important step very thoroughly for a long time.’ He moreover stated that the launch of represents ‘another step into what will most likely become the largest betting market in the world’ and could soon well be followed by a similar service for players in the neighboring jurisdiction of Pennsylvania thanks to an alliance with the Mohegan Sun Pocono.

Stan’s statement read…

“We are thrilled to announce that Kindred Group can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. This announcement is the first one in a line of hopefully many more, since we believe in the importance of the United States market. Kindred Group has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”