Prominent online casino operator Kindred Group has announced that customers based in Ireland and the United Kingdom can now take advantage of its new proprietary racing platform offering around-the-clock access to fixtures from multiple territories around the globe.
Malta-headquartered Kindred Group, which was previously known as Unibet Group until a 2016 name-change, is responsible for numerous United Kingdom and Ireland-facing online casino and sports wagering domains including 32Red.com, Unibet.co.uk and MariaCasino.co.uk and stated that the new complementary platform is part of its ‘increased focus on racing’.
Kindred Group declared that it premiered the new proprietary racing platform just before the recent running of the Grand National steeplechase event from Aintree Racecourse with the innovation due to be supported by the ‘existing staff infrastructure and client base’ associated with its late-2016 acquisition of StanJames.com.
“It’s been great to finally get the platform out of beta and in front of our customers old and new, showcasing the Grand National meeting to best effect,” read a Monday statement from Ben Colley, Head of Global Racing for Kindred Group. “Complementary to the excellent Kambi sportsbook, we expect this new platform for all things racing to quickly become a best-of-breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.”
Kindred Group moreover detailed that the new innovation will help it to expand its presence in the United Kingdom and Ireland while it soon hopes to ‘localize and extrapolate’ the platform before launching it across its other key jurisdictions.
“Next steps are to continue to develop and augment the platform to reach a point of excellence in our key racing territories of the United Kingdom, Ireland and Australia, then to localize and launch the experience for our individual European markets,” read the statement from Colley.
Kindred Group proclaimed that its eleven brands serve in excess of 21 million players across multiple markets in Australia and Europe while it additionally holds sponsorship agreements with several racing events including the 32Red King George VI Chase and the Road to Cheltenham series. It stated that its horseracing presence is also further boosted via ambassadorial roles with numerous prominent jockeys such as Nico De Boinville, Paddy Brennan and Jamie Spencer.