Pending regulatory approval, expected later this year, Unibet Group plc will acquire the online gaming business of Stan James Group plc, including the brand. UK gambling shops were not sold in the deal. The sale is in cash with a price tag of GBP 19 million. About 150 Gibraltar employees of Stan James will be transferred to Unibet.
In the second quarter of 2015 Stan James enjoyed an active customer roll of 84,266.
“We have long been looking at strengthening our position in the UK online market. Stan James as an operator is one of the most well-respected in the UK market with particular strengths in horse-racing and other British sports. Stan James has had a long presence in the British market where there are few companies of this size available for acquisition. Since Unibet has only recently targeted the UK market there is little overlap between our respective businesses. Over time we see a significant potential to increase the breadth of
the Stan James product range, such as live streaming, casino and improving the mobile offering,” says Henrik Tjärnström, CEO Unibet.
Denis Kelly, CEO of Stan James Online says, “We are delighted to join the wider Unibet group. There is a substantial market opportunity in the UK following the re-regulation. Through the combination of Unibet’s expertise in marketing and financial strength, together with Stan James’ high quality sports and racing betting offering aimed at the UK market, I am confident that we can increase substantially the combined Group’s market share in the UK. I would also like to take this opportunity to thank the shareholders of Stan James for their strong support of the business.”