On Tuesday, February 15th, 2022 the leading global online sports wagering and casino brand, KTO.com, has decided to extend their partnership agreement with the relentless and aggressive real – time business intelligence as well as CRM platform and service provider, AretoNet.
The new multi – year addition to the contract presently will run through the year 2024, and it enables KTO to resume their access into AretoNet’s full suite of real – time data analytics, business intelligence, advanced segmentation, and marketing automation features and tools.
This new deal will include artificial intelligence, acquisition tracking, instant campaigns, and AretoNet’s exclusive Messaging Channel which enables KTO to implement contextual, real – time marketing campaigns that amplify player exchange as well as player retention.
AretoNet also permits operators to fully examine their database and run / track automated campaigns with full lifecycle data. Via the utilization of this real – time data, operators and gaming providers like KTO are able to make decisions accurately, and they can launch campaigns and evaluate the effectiveness of these sports betting programs while they reduce the operational liability.
The Cassio Filter Country Manager Brazil, stated, “AretoNet has been a driving force in KTO’s incredible journey to date which is why the KTO Brand have opted to extend the partnership and to continue to work closely with Aretonet. In such a competitive industry, maximizing acquisition and retention is often the difference between success and failure and by leveraging the tremendous power of AretoNet’s platform, features and tools KTO have been able to establish and grow at an unprecedented rate. KTO looks forward to continuing to build on our close relationship with AretoNet and its superbly talented team as KTO move towards becoming a major online sportsbook and casino brand in markets around the world.”
The CEO and co – founder of AretoNet, Justin Farrugia, suggested, “In the past eighteen months we have worked very closely with KTO, delivering new features and sharing insights. KTO’s team has been nothing but fearless and they’ve witnessed tremendous growth in a really short period of time and we’re excited to have been part of that journey. KTO has built a solid proprietary sportsbook and casino platform that allows them to be very flexible in a very competitive industry.
Farrugia goes on to say, “This renewal of our partnership clearly shows the value AretoNet brings to all their customers, and we are enthusiastic to keep working together with the KTO team in the coming years to further support their growth.”