American technology and data-driven analytics firm US Integrity Incorporated has announced its receipt of a strategic investment of an unspecified amount of cash from prominent land-based casino operator Las Vegas Sands Corporation.
The New York and Las Vegas-headquartered firm used an official Tuesday press release to detail that the move will allow it to continue developing a regulatory technology platform for clients in the global online casino and sportsbetting verticals. The company declared that this backing is to also permit it to carry on providing regulators, licensed sportsbook operators and some of the largest professional sports leagues and collegiate properties in the United States with technologies to monitor for match-fixing, game manipulation and other possibly illegal or unethical activities.
Established in 2018, US Integrity Incorporated already counts the PlayUp, Superbook and William Hill-branded online sportsbooks among its list of clients and additionally has deals in place with the world-famous National Basketball Association (NBA) alongside the likes of the University of Colorado Boulder, Ohio University and Virginia Tech. The innovator pronounced that its patented technology ‘analyzes changes in betting data against a benchmark of normal betting activity’ so as to allow partners to identify suspicious wagering behaviors, officiating abnormalities and the potential ‘misuse of insider information.’
US Integrity Incorporated is supported by a plethora of investors including SeventySix Capital and the New York Angels and noted that its platform comes complete with customizable dashboards that flag up conceivably suspicious wagering activities to professional sports properties, sportsbetting operators and gaming regulators.
Matthew Holt serves as the Chief Executive Officer for US Integrity Incorporated and he used the press release to assert that the investment from Nevada-based Las Vegas Sands Corporation is destined to allow his company ‘to continue developing a unique regulatory technology platform.’ The boss moreover proclaimed that this next-generation innovation has been designed to allow allies around the world ‘to identify potentially problematic bets closer to real time’ and make ‘proactive interventions’ in order to protect the integrity of sporting competitions and their participants.
Read a statement from Holt…
“Our mission is to help grow the legal and regulated sportsbetting market by providing solutions that ensure sportsbetting integrity in every play, every game and every sport. The strategic investment from Las Vegas Sands Corporation will help us to expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients.”