After spending approximately $84 million in February to acquire counterpart Intellectual Property and Software Limited, Swedish iGaming operator LeoVegas AB has now shelled out just over $1.7 million to buy a majority stake in Pixel Holding Group Limited.
Deal is for a 51% share:
The Stockholm-based firm used an official Thursday press release to detail that the purchase agreement was carried out by its wholly-owned LeoVentures Limited investments vehicle and means that it how holds a 51% stake in Pixel Holding Group Limited.
Gains control of eSports domain Pixel.bet:
LeoVegas AB was already responsible for the online casino and sportsbetting brands at RoyalPanda.com, SlotBoss.co.uk, BetUK.com, LeoVegas.com, Bingos.co.uk and 21.co.uk while the most recent acquisition means that it has now gained control of the eSports domain at Pixel.bet.
Operator acquires ‘unique insight’:
Gustaf Hagman, Chief Executive Officer for LeoVegas AB, described eSports as ‘an international and fast-growing area’ that is engaging ‘millions of viewers and players every month’. He moreover stated that the purchase of a large share of Pixel Holding Group Limited is set to give his firm a ‘unique insight into a new and fast-growing segment’ with Sweden and its Scandinavian neighbors due to be the initial focus markets.
Serves as a ‘perfect match’ for mobile gaming endeavors:
For his part, Robin Ramm-Ericson, Managing Director for LeoVentures Limited, declared that Pixel.bet contains ‘a passionate team of entrepreneurs’ from the eSports sector and is due to serve as ‘a perfect match’ for LeoVegas AB’s mobile gaming activities.
Ramm-Ericson’s statement read…
“Together we will drive development for the absolute premier experience in eSports betting.”