Prominent iGaming operator LeoVegas AB has reaffirmed its commitment to creating a safer gambling environment by allowing all of its customers in the United Kingdom to instantly set individualized deposit limits.

The Swedish firm used an official Thursday press release published by European Gaming Media and Events to declare that this mobile-friendly facility is now available to all British punters accessing its locally-licensed domain at LeoVegas.com as part of a ‘drive to increase safer gambling interactions’. The company stated that this service exploits third-party data as well as a proprietary risk prediction model so as to assign iGaming aficionados making their first deposit with a bespoke threshold that is ‘continually re-evaluated using the most recent data’.

Reinforced reputation:

LeoVegas AB, which is also responsible for the Malta-licensed online casinos at RoyalPanda.com, GoGoCasino.com and LiveCasino.com, pronounced that it was already encouraging its punters ‘to access safer gambling tools’ via the use of an on-screen messaging service powered by the latest in artificial intelligence. The enterprise moreover asserted that the fresh inclusion of personalized deposit limits is now destined to ‘further strengthen’ its status as a leader in the field of responsible gambling by helping it ‘to develop sustainable customer relationships’ and improve the effectiveness and quality of its ‘safer gambling interactions with customers.’

High-end hindrance:

Gustaf Hagman (pictured) serves as the Chief Executive Officer for LeoVegas AB and he used the press release to disclose that his firm’s efforts in the field of safer gambling are being based on a next-level risk prediction model that exploits artificial intelligence so as identify whether players could potentially be at risk of developing harmful behaviors. The boss proclaimed that such individuals can additionally benefit by personally contacting its team of safer gambling specialists via e-mail, telephone or an on-site live chat facility although he believes that the new personalized deposit limits should prevent at-risk punters from ‘from making new deposits.’

Read a statement from Hagman…

“Safer gambling is one of our top priorities at LeoVegas AB because by ensuring a safe gambling experience we believe we are building more sustainable relationships with our customers. New technology has given us the power to refine these interactions and tailor them to our customers’ specific circumstances in order to make them more personalized and even more effective.”

Previous penalty:

Established in 2011, LeoVegas AB is furthermore behind the online sportsbetting domains at BetUK.com, Expekt.com and Pixel.bet in addition to the female-focused online casino at PinkCasino.co.uk. It was nevertheless hit with a fine of approximately $238,100 in April after its home nation’s Spelinspektionen regulator uncovered an alleged breach in the way it had handled customer due diligence protocols associated with anti-money laundering rules.