On February 6, Las Vegas-based Light and Wonder, a leading provider of land-based casino games, social and digital organizations across the world, is unveiling its latest, innovative WONDER 500TM product solely to UK-based, Flutter Entertainment subsidiary, Sky Betting and Gaming, meaning that the company will be the first official host to introduce the new product to its players.
Light and Wonder’s in-house design team developed the WONDER 500TM product as an outcome of direct operator feedback.
One of the things that makes it different from other products is the changes to the behavior of the game and the subsequent decrease in the maximum levels of online betting in the UK.
The innovative WONDER 500TM line of titles on the OPENGAMINGTM platform provides operators with the opportunity to acquire a specific, customer friendly and enticing set of content to enhance any homepage.
The WONDER 500TM product series gives players the opportunity to bet with a maximum of $2 from the bet level. It also offers them a maximum win of 500x a player’s bet along with the usual bonus hit rate which gives the players an outstanding experience.
Moreover, this non-traditional product, which is a mixture of renowned mechanics and themes, is the beginning of a casino industry that offers more security for its players.
Commenting on the new product, Rob Procter, VP Game Development at Light & Wonder, said: “With an ever-changing UK iGaming landscape, operators are facing a different environment that is packed with shifting player dynamics, new regulatory focusses, and fresh challenges. At Light & Wonder, we continually innovate our iGaming content and products to engage players, whilst keeping responsible gaming at heart.”
New product host:
Since the two companies have been familiar with each other and partners for a long time, Sky Betting and Gaming will be the first official host of the new product and series of game equipped with this product such as MIGHTY BLACK KNIGHTTM SPARTACUS TM and ROD AND ANNETTE GO FISHINGTM.
However, the company plans to host and reveal many more gaming titles from the series by the end of 2023 and the official launch will be accompanied by a promotional campaign consisting of, among other things, a 10-day Prize Draw.
Commenting on the introduction, Eamon Beardsley, Head of Content at Sky Betting & Gaming, said: “Having worked with Light & Wonder for many years, we have seen how they create products with the player at the front and centre of the development process and that fit with our strategy for the UK market.
“Wonder 500™ is a fantastic addition to Light & Wonder’s in-house portfolio of games and we can’t wait to put the product in front of our audience. We have a major promotional campaign in place to support our exclusive launch and are fully behind the series believing that it offers players a superb gaming experience.”