Soon, customers of the Betsson (BETSB:Stockholm) family of brands will have access to the best and biggest lottery jackpots in the world, which will be a perfect complement to their already extensive portfolio of Sports Betting, Casino, Poker, Bingo and other games.

New lottery vertical:

According to a press release, the deal is a significant one for Lotto Warehouse as it sees the company listed on Nasdaq Stockholm and holding gaming licenses in 11 jurisdictions, embracing the exciting new lottery vertical.

Commenting on the landmark deal, Chief Executive Officer for Lotto Warehouse, Thomas Biro, said…

“Betsson are a hugely respected operator and we are pleased they saw the great potential of our offering.”

“We wanted to revolutionise one of the oldest gaming industries whilst giving players the opportunity to dream big. Today’s players are discerning ones – they want choice and they want customization. Lotto Warehouse offers all that and more by breaking down borders and offering the world’s biggest lotteries in one place,” added Biro.

An outstanding job:

General Counsel for The Multi Group, Mark Adams echoed Biro’s sentiments regarding the new agreement that will see the company provide services to Betsson Group. Adding that both the commercial and legal teams “have done an outstanding job to bring this deal together.”

Head of Gaming for Betsson Group, Joey Hurtado added…

“After a thorough search and review of different lottery providers, we felt that Lotto Warehouse’s great UI, excellent offering and outstanding business models were the best fit for Betsson Group and our players.”

Multiple licenses:

A B2B Lottery Betting provider for the iGaming industry, Lotto Warehouse is licensed by the Malta Gaming Authority and the British Gambling Commission.

Isle of Man-based software development company, Microgaming, recently inked a supply deal with the Swedish online casino and sportsbetting provider.