Global online lottery firm, Lottoland Limited, has announced that it has rebranded its business-to-business arm as Alot Solutions Limited in an attempt to further distinguish this portion of its operations from its consumer-facing division.

The Gibraltar-headquartered firm used an official Monday press release to detail that its range of over 30 online lottery products including its domain at Lottoland.co.uk will continue to be run by its Lottoland division while the newly-christened Alot Solutions Limited arm is to handle the provision of games, technology and prize cover to corporate clients.

Compound creations:

The consumer-facing services from Lottoland Limited allow aficionados to take part in some of the most rewarding lottery competitions on the planet including the United States’ lucrative PowerBall and MegaMillions draws while its Alot Solutions Limited division can supply online operators with access to over 150 bespoke games as well as individual prize cover worth more than €200 million ($220 million).

Required recognition:

Mike Carruthers, Chief Executive Officer for Alot, used the short press release to detail that his portion of the business has experienced ‘phenomenal growth over the last three years’ and described the rebranding as ‘a natural progression’ that will enable the enterprise to utilize separate leadership, technology and operations to further increase its global presence.

Read a statement from Carruthers…

“The time is right for the solutions part of Lottoland to have its own identity. As Alot Solutions Limited we will be able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes. We are making Alot Solutions Limited the go-to provider for prize cover, games and technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”