The award-winning North American B2B free-play provider, Low6, has supplied multiple operators with its March Madness Bracket game. Low6 has also supplied a customized version of its white-label gamification development to the popular sports betting operator Clutchbet to take advantage of Selection Sunday, one of the most important events in the North American sporting calendar.
Huge sporting event:
Millions of US sports fans are infected by Selection Sunday each year as this big sporting event represents the milestone when the full bracket for the 68-team NCAA men’s basketball tournament is revealed. The fans may get involved in the run trying to predict the winner of Bracket-based games. As more than 60 games are played within a one-month time, with 16 of these scheduled for today, March Madness is difficult to resist! That’s where iGaming providers and operators get in the game to rebound and score for a double-double performance!
Innovative and engaging game:
Clutchbet, the B2C American online sports betting partner of the distinguished Australian operator Bluebet, is one of the US operators enabling the interaction between bettors and the thrilling March Madness tournament. The company will use the latest Low6 Bracket game to boost player excitement about the iconic event.
Gerard Laws, Marketing Manager for Clutchbet commented: “March Madness is a key event on the sporting calendar for customer acquisition and we are delighted to have worked with Low6 to deliver an innovative free-to-play Bracket game for our audience to engage with. By adding private leagues to the Bracket, we expect even more players will participate as they challenge their friends to see who can go furthest in the tournament.”
Low6 has provided a seamless and creative turnkey solution facilitating advanced CRM communications including advertisement activities and a variety of customized features.
Jamie Mitchell, CEO of Low6, said: ”More and more operators and brands across the States want to be in the middle of the March Madness conversation. We’re delighted to equip them with an exciting new digital asset that drives both acquisition and retention. I’m also proud to see many repeat clients working with us again as we strategize out a full sporting calendar where they can use the same white label bracket and apply it to a full mix of upcoming events.”
March Madness predictions:
As of Day 1 of the NCAA Tournament, all Low6 activations have collectively recorded that 20 % of fans see Alabama as the winner of the NCAA college basketball tournament. The company has also seen that the fans selected the March Madness Final Four as follows: Alabama (37%), Houston (23%), Kansas (20%), and Purdue (12%).
This popular provider will also continue offering brackets for the NBA and NHL Playoffs coming up in April 2023. The developer also announces the launch of a bracket game through the week of the Augusta Masters to serve the Golf betting market.