Business-to-business online sportsbetting technologies provider, Metric Gaming, has announced the signing of an agreement that has seen it establish a United States-facing joint venture in partnership with Maltese operator, Bethard Group.

Hard Metrics debut:

The firm has offices in London and Las Vegas and used an official Wednesday press release published by European Gaming Media and Events to detail that the newly-established Hard Metrics enterprise will endeavor to supply partners in the United States with a single turnkey solution for use across that nation’s budding online gaming and sportsbetting market.

Sportsbetting sophistication:

The UK-licensed entity, Metric, moreover explained that the iGaming platform from the just-launched joint venture is to feature a complete sportsbetting solution focused on American games alongside its own proprietary portfolio of racing, golf and soccer products.

American opportunities:

Martin De Knijff, the former professional poker player who now serves as Chief Executive Officer for Metric, declared that Hard Metrics is to deliver ‘a compelling turnkey solution’ to those looking to take on the iGaming market in the United States ‘via one contract and one provider.’

Knijff’s statement read…

“The strength of our combined offering will be suitable for both established sportsbetting operators and new operators alike. Metric Gaming and Bethard Group already have a close relationship and this seemed an almost inevitable step in our evolution to bring this solution to market. Metric Gaming’s product and trading expertise added to Bethard Group’s proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators.”

‘One-stop-shop’ venture:

For its part, Bethard revealed that its sister Together Gaming venture is to furnish Hard Metrics with an iGaming platform as well as content and a range of customer support and payment services. Erik Skarp, Chief Executive Officer for the St Julian’s-headquartered firm, proclaimed that the new joint venture will allow business-to-business and business-to-consumer partners in the United States to efficiently ‘access unrivalled experience and knowledge’ via the use of ‘a comprehensive and complete online sportsbetting and casino solution.’

Skarp’s statement read…

“Our ambition with this partnership is to make the United States less complicated for operators from a technical and contractual standpoint. With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion. These are exiting times and we look forward to another successful journey.”