The European Lottery Association (ELA) trade group has announced that British online gaming, betting and lottery technologies innovator mkodo Limited is set to become its latest colleague after being granted associate membership status.

The Brussels-headquartered organization used an official Thursday press release to detail that it works with a range of state-owned and private lottery operators and suppliers to advance positive and responsible gaming practices that are based around the values of integrity, solidarity, precaution and subsidiarity so as to benefit the whole of society.

Stronger standing:

The ELA stated that the decision by mkodo Limited to join its ranks has underlined the London-based firm’s ‘position as a highly reputable technology provider to the lottery sector’ and follows its May decision to become a member of the more international World Lottery Association organization.

Advancing awareness:

Stuart Godfree, Managing Director for mkodo, used the press release to declare that his firm ‘has over a decade of experience’ in delivering mobile-first ‘apps and digital products’ as well as management and consultancy services to a wide selection of gaming and betting clients including the likes of Canada’s Atlantic Lottery Corporation, Western Canada Lottery Corporation and British Columbia Lottery Corporation.

Read a statement from Godfree…

“This is great news for mkodo Limited as we further strengthen our position as one of the premier suppliers within this sector and we’re very proud of the work we do within the lottery industry. We look forward to working together with the ELA and its members to help establish and develop industry best practices as well as share ideas on the opportunities and challenges in the evolving lottery technology sector.”