Gambling software, systems and services firm Playtech has launched its largest ever online casino network promotion that is promising to award players with cash prizes totaling in excess of £500,000 ($625,800) over the next 28 days.

Isle Of Man-based Playtech declared that this prize draw promotion has been designed to coincide with its premiere of a series of superhero-themed games including a trio of Superman titles and follows last year’s similar £250,000 ($312,800) campaign to celebrate its launch of a series of games featuring DC Comics characters.

“We are delighted to announce our biggest ever casino network promotion across a selection of our most popular and best-performing games and I’d like to thank all of our participating licensees for their continued support and making this our biggest ever giveaway,” read a statement from Shimon Akad, Chief Operating Officer for Playtech.

Playtech explained that the giveaway will consist of four draws including one for £200,000 ($250,200) alongside three others each worth £100,000 ($125,100) while there will moreover be headline prizes of £5,000 ($6,250) up for grabs as well as hundreds of smaller cash windfalls.

“We consistently deliver more than 50 new and exciting games a year complete with a host of innovative features across a wide range of diverse regulated markets,” read the statement from Akad. “No other supplier can deliver at these speeds and to these levels of quality and offer such a diverse and fresh range of games.”

Playtech stated that participating online casino players will receive one ticket into a cash draw for every £10 ($12.50) they have wagered on games including Superman, Superman II, Man Of Steel, Green Lantern, Space Invaders, Halloween Fortune 2, Buffalo Blitz, Age Of The Gods and Plenty O’ Fortune while the firm disclosed that it is planning a similar promotion later in the year to coincide with the start of the United Kingdom’s next domestic football season.

“We have meticulously planned the last nine months’ content release schedule and strategically aligned it with a series of fantastic marketing promotions,” read the statement from Akad. “Yet again, I’m thrilled to say that our industry-leading content teams have delivered some incredible products. We’re already looking forward to our next promotion.”

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