The organizer behind the upcoming Betting on Sports 2017 extravaganza has announced that the London event is now due to feature over 160 speakers including Nick Rust, Chief Executive Officer for the British Horseracing Authority.

Being organized by Sports Betting Community (SBC) Global and due to be held from September 12 to 15 at the Olympia Conference Centre, Betting on Sports 2017 will be the second edition of what is billed as “the world’s largest international sports and betting trade conference”. Alongside in excess of 1,200 delegates, the event is to feature eight conference tracks covering topics across the full length and breadth of the sportsbetting industry such as betting on affiliates, eSports, data, innovation and sports.

Rust is due to lend his expertise to the Image Conscious: Analyzing the Media Rights Impact panel while the Saving Las Vegas discussion, which will investigate how eSports and land-based casinos can and should work together, is to feature Seth Schorr, Chief Executive Officer for American casino operator Fifth Street Gaming and Chairman for its Downtown Grand Hotel and Casino Las Vegas.

SBC Global declared that Jens Nielsen, Head of Sportsbook for Danske Spil, is additionally set to be among those speaking at Betting on Sports 2017 as will Jamie Hart, E-Commerce Group Director for Superbet, and BetStars Managing Director Zeno Ossko. Further speakers are to encompass Paris Smith, Chief Executive Officer for Pinnacle Sports, BetBright boss Marcus Brennan and Mybet supremo Markus Peuler while NordicBet founder Jan Svendsen is to join a panel discussing “creativity within technology constraints”.

Regarding exhibitors, SBC Global revealed that Mr Green is to be one of 22 first-time attendees alongside SBTech, Betgenius, OtherLevels, eMerchantPay, Trustly, Matchbook and Millennial Esports, which will be sponsoring the event’s Betting on eSports track.

“This year’s Betting on Sports is on course to be the biggest and most exciting yet with an excellent line-up of speakers confirmed and eight conference tracks providing the most comprehensive coverage of any event in the sportsbetting industry,” read a statement from Andrew McCarron, Managing Director for SBC Global. “With such a wide selection of talks and speakers in attendance, the show presents the perfect opportunity for senior management teams from across the industry to learn and share their views in a rich and stimulating environment.”