ICE Totally Gaming 2018 kicked off on Tuesday in London, set to provide a platform for gaming operators and software companies to showcase their new offerings such as games and products. That is where a fully-immersable 3-D live casino from online gaming operator Mr Green and Swedish online casino games developer, NetEnt, was revealed.

Titled, Live Beyond Live, Mr Green will be offering a virtual casino via a penthouse in Los Angeles, California. The penthouse will provide customers with access to multi-table gaming including roulette and blackjack games. Players can choose any table they like, each with a live dealer for gameplay.

Live Beyond Live uses advanced technology that puts the live casino above the competition. Moving background assets within a deep field virtual environment create a more realistic approach to live gaming online. Additional innovative features of the gaming solution include additional angles, multiple tables, higher-quality blackjack tables and more.

The project began last year when Mr Green was on the hunt for a partner with the same desire to take live casino gaming to the next level. NetEnt realized the opportunity to partner with Mr Green by using their customizable digital technology and enhance it for the user experience.

The development costs of the project were split between the two companies, with Mr Green having the exclusive rights for one year. The studio that produces the live gaming content is located in Malta where the tables are managed in a high-tech environment by 30 dealers who are reportedly exclusive to Mr Green.

Live Beyond Live is mobile first and will launch for desktop sometime within the second quarter. The existing live casino of Mr Green remains in place, operating alongside the new live casino option. In a press release, CEO for Mr Green & Co, Per Norman, commented on the new offering by stating:

“Innovation and further enhancement of our product offering are key elements in our growth strategy”, says Per Norman, CEO of Mr Green & Co. “Live Beyond Live is challenging the traditional entertainment space and breaking away from conventional presentation formats. Live Beyond Live will be the pinnacle of change in entertainment.”

NetEnt President and CEO Per Eriksson also commented on the new offering by stating: “Mr Green has a great vision with a full understanding of the live gaming scene, which helps realize the full potential of NetEnt’s Live Casino. We see ourselves just like them, challengers who have the courage to try and invest in new things.”

“Our new Live offering is built to deal with the technological demands from both players and operators, much in line with Mr Green’s vision. With the collaboration now in place, we can really show what the product is capable of.”

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