Two weeks after inking a content supply deal with American casino operator Penn National Gaming Incorporated and NetEnt AB has now announced the signing of a similar agreement with British bookmaking giant William Hill.
Deal includes blackjack and roulette:
The Swedish innovator used an official Thursday press release to detail that this latest partnership has seen it provide London-listed William Hill with a selection of its live networked casino games including blackjack and roulette titles.
Devoted to ‘prioritized market’:
The Stockholm-based online casino games and solutions developer declared that the United Kingdom ‘is a prioritized market’ before explaining that its live titles are ‘all about the player experience’. It described William Hill as ‘one of the biggest live casino operators in the world’ in addition to detailing that it moreover offers firms ‘great marketing tools’ that feature ‘tailored campaigns for both acquisition and retention’.
Henrik Fagerlund, Chief Product Officer for NetEnt AB, proclaimed that he was ‘very proud’ to have finalized this latest alliance with William Hill in advance of pronouncing that his firm’s live casino games have already been integrated onto some of the operator’s sites.
Fagerlund’s statement read…
“Having our games with one of the biggest live casino operators in the world is a great recognition of our live casino product. I’m certain that William Hill players are going to enjoy our games and the new features they bring.”
Operator maintaining its ‘strong legacy’:
For his part, Barry Lennon, Head of Live Casino for London-headquartered William Hill, detailed that his firm has ‘a strong legacy’ in the provision of live casino games and the union with NetEnt AB is destined to help it to continue providing players with ‘the best games on the market’.
Lennon’s statement read…
“NetEnt AB has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”