Previously known as the Unibet Group, the Kindred Group has announced the creation of a new online casino titled VladCazino. This new brand was added to the portfolio of the Kindred Group and marks the first time the company will offer an online casino option specifically for the Romanian market. The online casino was created in-house and will work to offer entertainment to consumers in key markets via hyper-local brands.

The Kindred Group is working on growing their market share within local regulated markets and launched VladCazino to do so within Romania. The creation marks the first time that the company has launched an additional brand within their existing Romanian license.

Kindred Group Chief Commercial Officer commented on the new casino in a press release by stating: “As Kindred continues to grow, it’s important that we always stay close to our customers. VladCazino is the result of an impressive team effort within the company, offering our Romanian customers a product and experience truly tailored to their needs. We are now really excited for VladCazino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”

The Romanian online casino launch comes after the Kindred Group successfully introduced the Storespelare/Storspiller brand within the markets of Sweden and Norway last year. These brands were both developed in-house and demonstrate the strength of the company’s proprietary platform and multi-brand strategy, permitting the group to adapt swiftly its offering to meet the specific requirements of customers in every market.