Cutting edge casino software developer, Playson, has partnered with online gambling operator, Kindred Group (STO:KIND SDB), in a deal that will see the Sliema-based firm’s games go live across the former Unibet Group Plc’s sportsbook and casino brands.
Via the landmark agreement, the international operator that manages more than 22 million transactions every day will have access to over 50 titles, including Vikings Fortune and 3 Fruits, along with the innovative provider’s popular gem games.
According to the official press release…
Kindred, which has major hubs in London, Malta, Stockholm and Gibraltar, is licensed in various regulated markets across Europe including Sweden and the United Kingdom. The recent deal strategically places the developer’s offering in front of a sizable new audience.
What they’re saying:
Commenting on the agreement, Sales Manager for Playson, Blanka Homor, said:
“We’re delighted to announce our partnership with Kindred, and are very pleased to be growing our global footprint with such a respected operator.
“We look forward to a long and productive relationship, and we are confident our current itles and the exciting ones we have in the pipeline will really engage its players in different countries.”
Meanwhile, Head of Casino for Kindred Group, David Robertson, said…
“Playson has been building an excellent reputation as a games provider and we’re thrilled to be able to offer its comprehensive games portfolio to our customers.
“It is a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”
Earlier this month, the Swedish operator finalized its partnership agreement with leading iGaming software provider Wazdan.
The recently-inked deal will see the developer’s games made available to all 11 of Kindred’s brands, including Vlad Cazino, Storspiller Storspelare, Unibet, Maria Casino, iGame, Kolikkopelit, Casinohuone, Bohemia Casino, Bingo.com, Roxy Palace and 32Red, with the collaboration slated to be in full effect during the second quarter of the year.
Meanwhile, late last month, the brand announced that it had agreed a deal to provide its popular content and promotional tools to leading mobile operator, LeoVegas. The arrangement made available to the operator’s customers popular titles such as Wild Warriors, Might Africa and Book of Gold: Double Chance, as well as the developer’s flagship collection Timeless Fruit Slots, including Super Burning Wins, 40 Joker Staxx and Sevens & Fruits.
It kicked off the new year with its jester-themed slot game, 100 Joker Staxx, which has proven to be a popular addition to its many joker and fruit-based titles.