The New Jersey referendum that will allow gambling to take place outside of Atlantic City, nearer to New York City, now has more opposition, this time coming from inside New York. A major union of the state as well as casino operator of Queens are getting to work, planning on launching an advertising campaign showing their opposition to the plans.

Some workers in the state of New Jersey as well as New York are represented by the New York Hotel and Motel Trades Council. Today, this group will begin running an advertising campaign, on television as well as digital, to speak out against the referendum, according to a report in the New York daily News.

The union is opposed to the referendum due to the fact that the legislation that allowed for the referendum to be created did not include a provision of labor peace. This would stop owners of casinos from blocking efforts of union organizers. The casino law in the state of New York includes this type of provision.

Peter Ward is the President of the Union, who stated that the union has built a strong standard for gaming workers who are located in the tri-state area. Until the union has concrete assurances that the standards will be met, the group will be opposing of any efforts to expand gaming into the northern region of New Jersey.

Ward went on to state that the nearly 5,000 hospitality workers the union represents in North Jersey cannot support their families on empty promises. The union will not show support of any measure that is failing to guarantee the critical standards are met.

According to nydailynews, sources say the ad campaign will cost six figures initially for television and will most likely reach the seven figure range before the referendum is up for a vote this November. The advertisement starts by showing Chris Christie in a baseball uniform playing the game. The ad then states that Trenton political bosses are up to their old games. The ad discusses how the law would allow casinos to be added in North Jersey without giving communities the ability to say no to such gaming plans. The ad also states that the revenues from casino gaming would be used how politicians want, as was done when bailing out the failing casinos of Donald Trump, according to sources familiar with ad.

Also showing interest in the North Jersey casino fight is Genting, a group that operates a video lottery terminal casino in Queens at the Aqueduct Racetrack. Genting has helped out financially by providing funds to Trenton’s Bad Bet, a group that is also against the measure. The casino in Queens would lose business if gambling was expanded into the northern region of the state.