Continuing to increase their position in the United States gaming market, NYX Gaming Group Limited has announced a new partnership with Betfair US. NYX Gaming will be providing their NYX OGSTM, the Open Gaming System, to Betfair US.
Currently, Betfair US has operations in 35 states with TVG, a pari-mutuel online betting network and a horseracing television channel. They also operate online activities in New Jersey, including a horse-racing exchange and an online casino. With the new partnership, Betfair US will have access to the NYX OGS content that is available in New Jersey. This content includes hundreds of top-rated games that are created by quality gaming studios including BetDigital and NextGen Gaming.
Popular titles to be offered by NextGen via the NYX OGS for Betfair US include Gorilla Go Wild, DoublePlay SuperBet and Glorius Empire. NYX Gaming Group CEO, Matt Davey, commented on the new partnership in a recent press release by stating: “We’re pleased to have partnered with Betfair US, one of the leading names in New Jersey. The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreements with New Jersey’s licensed casino platforms.”
Davey went on to say that the new partnership will see Betfair US “significantly expand its casino offering with high-quality NYX and third-party content” and that NYX Gaming Group looks forward to a long and successful relationship with the brand.