iGaming Business – The European Commission is to urge countries across the continent to demand that online gambling advertisements carry messages similar to those displayed on cigarette packets.

A draft document obtained by the Reuters news agency states that the European Union (EU) executive intends to focus on advertisements in order to combat compulsive gambling.

The EU executive will this week present its recommendation to improve controls of Europe’s €10.5 billion ($14.3 billion) online gambling industry.

European Commission figures suggest that online gambling is the fastest growing service activity in Europe, expanding at a rate of 15% a year.