British online payment systems provider Paysafe Holdings UK Limited has announced the expansion of its relationship with the Ontario Lottery and Gaming Corporation via the launch of an affiliate program for the iGaming operator’s domain at

The London-headquartered innovator used an official Tuesday press release to state that the fresh affiliate program is utilizing a technology platform from its Income Access subordinate and ‘marks a milestone for the Canadian gaming industry’ courtesy of being the first such advance aimed at this nation’s newly-liberalized iGaming market. The firm detailed that the new service will now allow to promote all of its iGaming wares as well as its compatriot online sportsbetting domain to punters across the length and breadth of Ontario, which is home to approximately 14.3 million people.

Continuing connection:

Paysafe Holdings UK Limited explained that it has been processing online payments for since the domain’s launch in January of 2015 with the new Income Access-powered innovation moreover set to permit partners from across Canada and the rest of the world to promote its many forms of iGaming entertainment. As such and the company declared that affiliates are destined to benefit from the online casino’s ‘strong brand recognition and brand equity in Ontario,’ which is continually being strengthened via ‘marketing campaigns spanning digital channels, television, outdoor advertising, print media and radio.’

Bespoke bid:

Geoff Smorong serves as the Operations Vice-President for Income Access and he used the press release to divulge that the new affiliate program is all the more noteworthy as his company was established in the Canadian city of Montreal in 2002. The executive furthermore noted that his firm has since gone on to establish ‘a track record for growing United States iGaming and state lottery affiliate channels’ and will now be running in-house teams of Canadian managers to offer ‘dedicated support’ to those north of the border.

Read a statement from Smorong…

“The launch of the affiliate program marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal. As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate program in partnership with, which is an iconic Ontarian brand.”

Individualized innovations:

For his part and the Chief Digital and Strategy Officer for the Ontario Lottery and Gaming Corporation, Dave Pridmore, expressed delight at the launch of the new affiliate program from Income Access for, which is to feature robust tracking and reporting technologies. He additionally asserted that these are to allow partners ‘to deploy data-driven campaigns across multiple channels’ targeting particular times of day and devices alongside specific Ontario cities or even punters in the province’s many French-speaking communities.

Pridmore’s statement read…

“The Ontario Lottery and Gaming Corporation has significant recognition as a trusted gaming and entertainment brand in Ontario. Paysafe Holdings UK Limited and its Income Access platform will help us continue to show Ontarians our market-leading customer experience and products available at We are excited to continue to grow our customer base because all of our profits are reinvested back into the province.”