Taking full advantage of the networking opportunity, Pariplay Ltd inked a new content distribution deal with iGaming platform provider White Hat Gaming during this year’s three-day Ice London gaming technology event hosted at ExCeL London in April.

Under the new agreement, the Aspire Global subsidiary’s Fusion platform will facilitate the distribution of more than 12,000 games, comprising titles from Pariplay’s recently rebranded in-house games studio, Wizard Games, as well as aggregated content from an extensive range of other vendors, enhancing White Hat Gaming‘s platform by making it available to its vast network of operator partners.

The content deal covers the Malta-based full-service iGaming platform’s expansive non-U.S. operator partnerships that currently exist within core markets, and could potentially be extended to additional regulated territories across the globe, including Ontario’s newly regulated iGaming market, among others.

High Expectations:

Commenting on the new alliance, Michael Waterfield, Vice President – Commercial for White Hat Gaming, said…

“Pariplay’s wide-ranging content, in addition to its engagement tools, has proven to be very popular across numerous markets and it’s a boost to be able to enhance our platform by offering it to our operator partners.’

The VP goes on to say they see this first deal with Pariplay as being “only the start of a long fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”

A unified single approach to delivering content, Fusion focuses on providing heightened efficiency and exceptional return on investment (ROI) for operators. In addition to a suite of back-office conversion and player retention tools, the platform currently comprises more than 12,000 games from a who’s who of 70-plus industry-leading suppliers, and the latest deal will see even more diverse content added to the offering.

White Hat Gaming’s market-leading iGaming platform provides an unparalleled selection, including a full modular casino offering of slots, RNG table, live casino, Slingo, jackpots and instant win products; with 3,000-plus games from over 120 suppliers such as Microgaming, BTG, NetEnt, Evolution, Play’n GO, Relax Gaming and more, and sportsbook player account management (PAM) solution.

Similar Business Style:

Also commenting on the new content distribution agreement, Andrew Maclean, Vice President – Sales for Pariplay, said via company news…

“White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America.”

Maclean explains that signing “such a major deal” at ICE London was a “great moment” for both parties and they “look forward to working closely with such a major content provider.”

The latest deal closely follows Pariplay’s new partnership with Grand Casino Bern for its 7melons.ch online casino, giving the latter’s Swiss customers access to feature-packed titles from the aggregator and content provider’s Wizard Games studio, as well as content from its Ignite global game distribution program.