British sportsbetting technologies provider OpenBet has announced the signing of an agreement that is to see its innovations power the retail and online sports wagering service for Betfred Sports in the midwestern American state of Iowa.

The London-headquartered firm used an official Wednesday press release to detail that the arrangement will involve its solutions powering the 3,500 sq ft sportsbook situated inside the Grand Falls Casino and Golf Resort including this land-based enterprise’s self-service kiosks and betting counters. The company proclaimed that its digital technologies support mobile and desktop apps and are to also be utilized by Betfred Sports to run ‘the perfect omni-channel experience’ so as to allow its punters to enjoy ‘a variety of betting options including parlays, in-game wagering, teasers, futures and player props’ on a wide range of events.

Prominent provider:

Established in 1996, OpenBet was recently purchased by American media and talent giant Endeavor Group Holdings Incorporated as part of a $1.2 billion arrangement and it disclosed that it now supplies a modular range of technologies and services to sportsbetting, lottery and casino operators in the United States, Australia, Canada and the United Kingdom.

Appreciated ally:

Cathryn Lai (pictured) serves as the Chief Commercial Officer for OpenBet and she used the press release to describe Betfred Sports as a ‘long-term partner’ with the new Iowa alliance representing ‘an important milestone’ in her company’s ‘continued United States partnership’ with the subsidiary of British bookmaking giant Betfred. The experienced professional moreover declared that her firm now intends to keep providing the operator ‘with the perfect platform to continue expanding into additional states.’

Read a statement from Lai…

“We are delighted to once again be partnering with Betfred Sports as our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generated huge success. This deal is once again testament to our outstanding modular portfolio that is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”

Firm foundations:

For his part and the Chief Operating Officer for Betfred Sports, Bryan Bennett, pronounced that his firm’s digital and retail sports wagering services in Iowa will now be ‘underpinned by OpenBet’s robust and versatile sportsbetting engine’ that he asserted consistently perform ‘at the highest level by seamlessly processing a vast number of bets at scale.’

A statement from Bennet read…

“OpenBet’s products and technologies perform consistently across our existing locations so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020 and we look forward to working with OpenBet to continue building on that success.”