In a move that sees it enter the Bulgarian market for the first time, Oryx Gaming has agreed a deal with prominent local operator Palms Bet.

Under the terms of the new agreement, the online operator will launch content from Oryx’s premium platform partner, German online games developer, Gamomat, via Oryx Hub, to include such titles as Fancy Fruits, Crystal Ball and Ramses Book, which will be made available to its players in the southeast European country.

“We are excited about entering this promising market.“

Through its partnership, Oryx exclusively implements and delivers more than 100 Gamomat slots, with features that include side-game jackpots and one-of-a-kind in-game features that have been a hit with players.

Also part of the deal, Palms Bet will gain access to the Bragg Gaming Group (TSXV:BRAG) company’s player engagement platform, in-game tournaments and leaderboard tools, each of which is designed to accelerate operator growth, increase conversion rates, retention rates, and player engagement.

Strategic step:

Commenting on the significance of the move, Managing Director for Oryx Gaming, Matevz Mazij, said in a company press release…

“Launching the first client in Bulgaria is an important step for us as we continue to focus on expanding across several strategic regulated markets.

“We are excited about entering this promising market and we look forward to working together with Palms Bet to offer local players entertaining and engaging casino content.”

Established presence:

Licensed by Bulgarian Gaming Commission, palmsbet.com has been a favorite in Bulgaria‘s iGaming market for more than six years. A well-established and renowned brand in the country, the operator offers more than 240 casino games in addition to an extensive sportsbook alongside products such as a customer loyalty program.

For its part, Palms Bet General Manager Sports Betting and Casino Slots, Roman Dimitrov, said…

“We are constantly looking to expand our existing offering with proven titles that offer our customers a fun experience.

“By partnering with ORYX, we get access to a wide portfolio of Gamomat’s leading games and we are thrilled to be the first operator in Bulgaria to launch the content.”

Soft2Bet tie-up:

Earlier this month, the provider of omni-channel turnkey solutions joined forces with Greek casino platform provider Soft2Bet, whose multi-brand portfolio features more than 20 online casinos and sportsbooks, including CampoBet, Wazamba, and the highly acclaimed YoYoCasino, along with the gamified sportsbook Rabona and popular online operator Nomini.

The Cyprus-based firm will take on Oryx’s RGS platform while also gaining access to Oryx Hub, which comprises a library of 10,000-plus casino games from over 100 providers, as well as third-party content from industry-leading suppliers such as Greentube, Pragmatic Play, NetEnt, and Evolution.