British business-to-business iGaming software supplier GAN Limited has announced the inking of an arrangement that is to see American land-based casino operator Penn National Gaming Incorporated utilize its new MyChoice social casino app.

The London-headquartered innovator used an official Thursday press release (pdf) to detail that its just-launched MyChoice advance allows casino operators to provide social gaming entertainment to punters in jurisdictions that have yet to legalize real-money iGaming. It explained that this ground-breaking facility moreover permits such firms to take advantage of a range of revenue and marketing opportunities while simultaneously increasing player loyalty and reactivating lapsed customers.

Considerable reach:

GAN Limited revealed that the alliance via the operator’s Penn Interactive subsidiary is also destined to give Penn National Gaming Incorporated the ability to supply simulated gaming entertainment to patrons across its estate of over 100 casinos spread throughout the United States in concert with a player loyalty program currently boasting well over 20 million members.

Fulfilling facility:

Jeff Berman, Chief Commercial Officer for GAN Limited, used the press release to proclaim that Penn National Gaming Incorporated has now become the 17th casino operator in the United States to license his firm’s software, which furthermore permits patrons to ‘receive reward points automatically’ via the linking of their reward cards with their online accounts.

Read a statement from Berman…

We are proud to have been selected by a genuine giant of gaming to upgrade its long-standing business-to-business social casino offering. We hope this marks the beginning of a partnership that may grow beyond the opportunity of social gaming.”

Constant commitment:

For his part and Jon Kaplowitz from Penn Interactive disclosed that his firm is responsible for running online social casino, retail sportsbetting, iCasino and bingo services across its parent’s estate of 41 properties in 19 states. He additionally described GAN Limited as ‘an ideal partner’ courtesy of its ‘great team and proven ability to deliver quality products.’

Berman’s statement read…

“Our MyChoice social casino app will be a fun and free-to-play casino experience, and will allow our members to continue to earn valuable loyalty points from the comfort of their homes.”