Parimatch, a top-rated international bookmaker, has signed a new sponsorship deal with esports club Virtus.pro. The new deal includes CS:GO and Dota 2 rosters of the club.
Moving into a New Sector:
Parimatch Head of Esports, Stepan Shulga, stated that Virtus.pro was the first big esports sponsorship deal for the company and they are excited to continue working with the esports club in the New Year. Virtus.pro was tough to beat in 2019 and Shulga pointed out that the club has one of the strongest CS:GO rosters to date.
As the Dota 2 team shows success as well, Parimatch is happy to support teams and individuals who are ready to win and want to entertain fans.
General Manager for Virtus.pro, Sergey Glamazda, commented that Parimatch matches the club’s values and how they see the future of esports. Glamazada feels that the experience of Parimatch together with Virtus.pro will help to conduct even more projects for fans. The general manager stated: “We are facing ambitious goals and we are glad that we are working together with a trusted partner.”
Parimatch Africa New Deal:
The deal with Virtus.pro is not only one completed by Parimatch. A division of the brand, Parimatch Africa, signed a deal with FAST TRACK CRM (FT CRM) in November. The deal allowed the African division to move to the real-time customer engagement platform of FAST TRACK.
The deal allows the subsidiary to engage with players in Africa with a state of the art platform built on real-time data.