One of Africa’s leading bookmakers, Parimatch Africa, has reportedly become the latest operator to make the move to the real-time customer engagement platform, FAST TRACK CRM (FT CRM).

Operating in partnership with the Pari Match group of companies, the Tanzania-based firm is fast becoming a leading sports betting operation in the world’s second-largest and second most-populous continent.

The operator is currently responsible for sports betting shops in Tanzania and has plans to roll-out further sports betting shops in major cities across the East African country and other African countries including the Democratic Republic of Congo, Nigeria, Uganda and Rwanda.

Platform benefits:

The launch of FT CRM will help it to compete in the emerging market, and its enthusiastic player engagement effort meant it was on the hunt for a specialized customer relationship management (CRM) tool. Choosing the only CRM tool created specifically for iGaming, FAST TRACK CRM allows operators to sync every aspect of player engagement from one central system using real-time data.

Chief Executive Officer for Parimatch Africa, Lasha Gogiberidze, said in an official press release

“We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”

The state-of-the-art tech platform is built entirely on real-time data and achieves efficiency by identifying the most time-consuming tasks and eliminating unnecessary steps and finding better ways to work including:

  • Work in a single system
  • Translations in just one click
  • Integrated for A/B test support
  • Quality Assurance Portal
  • Regulatory support that is built-in
  • Easy to duplicate and do Re-Runs

High hopes:

Also commenting on the new partnership, Chief Executive Officer for the Swedish iGaming technology and service provider, Simon Lidzén, who has high hopes for the supplier’s very first partnership in the African market, said…

“We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.”

FT CRM is used by industry leaders such as Casumo, Malta-based online lottery website, Multilotto, and many more.

FAST TRACK was recently named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.

Parimatch integration:

In related news, Parimatch recently signed a landmark deal, enhancing its games library with Nolimit City integration, paving the way for the release of the supplier‘s complete portfolio of premium games, with popular titles like the Western-themed title, Tombstone, along with Pixies vs Pirates, Hot Nudge and other player favorites.