In a deal that further “increases the attractiveness” of its product, Pariplay Ltd has strengthened its flourishing Fusion aggregation platform, having added casino games developer Mascot Gaming’s diverse portfolio of slot and table titles.

Under the partnership agreement, will see the Aspire Global subsidiary’s distribution platform, which allows existing studios to “plug in” and distribute across international markets, enhanced via top performers from the independent studio, such as the recently released Mayan Riches Rockway, The Candy Crush, and Across the Universe video slots. Each of which includes immersive features, and attractive bonuses.

Mascot Gaming adds around a dozen new games to its portfolio annually, and in addition to the attributes mentioned above, the supplier’s utilization of promotional tools for its unique content has garnered it an international player base.

Enhanced Product Appeal:

Commenting on the augmentation of its aggregation platform, Callum Harris, Director of Partnerships for Pariplay, said…

“We are seeing huge interest in our Fusion™ offering and we continue to provide operators with new and unique games through our trusted studio partners.”

Harris explains that adding Mascot Gaming to their platform, “increases the attractiveness” of their product as the studio’s content offers “fantastic maths, mechanics, and features that appeal to all demographics of players

The deal with the Romania-based developer sees Pariplay continue its recent progression which has resulted in the addition of various other content studios to its Fusion aggregation platform and also a handful of new jurisdictions.

New Audiences:

“We are extremely pleased to sign this partnership with Pariplay which will see us greatly enhance the distribution of our content with leading operators in several key markets,” read a statement from Ilya Rybasov, Head of Partnership for Mascot Gaming.

Rybasov noted that their aim is to develop games with “a lot of features, unique math models, eye-catching graphics, exclusive music and a high hit rate,” and they are “excited” to introduce their content to a new audience via Pariplay.

Fusion Platform:

A unified single approach to delivering content, Fusion focuses on providing heightened efficiency and exceptional return on investment (ROI) for operators. In addition to a suite of back-office conversion and player retention tools, the platform currently comprises more than 12,000 games from a who’s who of 70-plus industry-leading suppliers, and the latest deal will see even more diverse content added to the offering.

Relax & Mascot:

Mascot Gaming recently inked a similar deal with B2B multi-product provider Relax Gaming, having joined the supplier’s market-leading Powered By Relax distribution program.

The latest independent studio to take advantage of Powered By Relax, Mascot adds to the provider’s expansive range of aggregated content, joining popular titles from industry leaders such as Sydney-based online slots specialist ReelPlay, mobile-first games provider Hacksaw Gaming, and Stakelogic.