Online casino content aggregator Pariplay Limited has announced that its Fusion iGaming platform now offers even more after integrating the sportsbetting solution from sister firm BtoBet.

The Gibraltar-headquartered innovator used an official Tuesday press release to declare that the move means that users of its Fusion advance from around the world will be able to ‘quickly and easily’ integrate the ‘market-leading’ offering from BtoBet ‘through a single API’ so as to gain speedy access to a plethora of iGaming verticals now encompassing sportsbetting.

Raised reputation:

Pariplay Limited is a subsidiary of Maltese online gaming solutions pioneer Aspire Global Limited and stated that the new addition is also set to elevate its standing in the iGaming industry and see it become ‘the first aggregator’ to offer partners access to sportsbetting alongside live-dealer, online casino, virtual sports and bingo games ‘seamlessly within a single API’ without the need for ‘additional integration-related work.’ The innovator moreover pronounced that this will ‘vastly reduce the time-to-market’ and allow collaborators to rack up significant savings ‘in terms of technological integrations and maintenance costs.’

Added allure:

Enrico Bradamante (pictured) serves as the Chief Commercial Officer for Pariplay Limited and he used the press release to proclaim that his company already offers ‘a vast network’ of iGaming operators across Europe and the Americas access to ‘top-tier games and localized content from over 70 vendors’. He went on to describe the innovator’s Fusion product as ‘the most flexible aggregation platform in the market’ that has now had its ‘breadth and quality’ increased to become an ‘all-in-one sports and casino aggregation solution.’

Read a statement from Brandamante…

“We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple one-stop shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.”

Popular pull:

For his part and Dima Reiderman serves as the Chief Operating Officer for BtoBet and he used the press release to assert that the fresh alliance is destined to be ‘strategically relevant’ for iGaming operators wanting to enter the sports wagering vertical without having to ‘invest heavily in the independent integration of a new sportsbook’. The executive furthermore decreed that his firm, which was acquired by Aspire Global Limited in 2020, now offers such partners the chance ‘to stake a major competitive advantage’ by utilizing the Fusion advance to feature ‘a greater breadth of content in a fraction of the time than was possible before.’

Read a statement from Reiderman…

“Pariplay Limited has made huge strides within multiple markets all over the world thanks to its comprehensive content offering. In continuing to provide operators with the best possible experience for their customers without involving costly and time-consuming processes, this solution ticks all the boxes and allows operators to deliver a world-class betting experience to their players to complement their online casino offering or their current sportsbetting solution.”