Leading content provider and aggregator, Pariplay, has inked an agreement that represents another “significant step” in its “growth journey,” after taking its content live with the online interest of Swiss land-based operator Casinò Lugano, thereby further strengthening its position in Switzerland.

Courtesy of the new partnership deal, the brick-and-mortar’s Swiss4Win.ch online casino brand has enhanced its already considerable games lobby, having added innovative content from Pariplay’s in-house iGaming studio Wizard Games, via the NeoGames S.A (Nasdaq: NGMS) subsidiary’s wide-reaching Fusion platform. Among the first group of slot titles available are hits such as Amazing Riches, Fisherman’s Bounty, and Phoenix Kingdom.

Enhanced Product Portfolio:

“We are always on the hunt for fresh, engaging content that we believe will prove to be a hit with our loyal players and this deal provides games that fit the bill perfectly,” read a statement from Paolo Sanvido, Chief Executive Officer and Board Member at Casinò Lugano SA.

The CEO went on to say that Pariplay has been creating “a major industry buzz” for some time now and bringing their content on board serves to “significantly strengthen” their product portfolio.

Swiss Market Progress:

Not the first collaboration in Switzerland, the  launch is the most recent in a series of agreements between the Gibraltar-headquartered provider and Swiss operators, having partnered with Grand Casino Bern for its 7 Melons online casino in May. And thanks to receiving ISO/IEC 27001 certification for its Information Security Management System (ISMS) in summer 2020. The ISO certification is used by the Central European country as its regulation benchmark.

For its part, Pariplay Vice President of Sales Andrew Maclean explained that Switzerland is a “very important market” for them and the launch of Wizard Games titles onto Swiss4Win.ch is the start of what they “believe will be a long-lasting and successful collaboration.”

Maclean further expressed…

“We look forward to continuing to serve players with a large amount of new content from Wizard Games’ certified Swiss portfolio. This agreement represents another significant step in our growth journey. ”

A unified single approach to delivering content, Fusion focuses on providing heightened efficiency and exceptional return on investment (ROI) for operators. In addition to a suite of back-office conversion and player retention tools, the platform currently comprises more than 13,000 games from a who’s who of 70-plus industry-leading suppliers.

Pennsylvania License:

Earlier in the month, Pariplay received the green light to enter Pennsylvania after being awarded the Interactive Gaming Manufacturer License by the Pennsylvania Gaming Control Board (PGCB). It is the fourth license obtained by the provider in the United States, following Michigan, West Virginia and New Jersey as it continues to grow its presence in North America.