Online esports betting company Real Luck Group Ltd (CVE:LUCK) has found a new sportsbook supplier for its Luckbox platform having partnered with business to business (B2B) service provider for the online gaming market, Aspire Global’s BtoBet sports solution.
The multi-jurisdictional sports deal is a “key part” of Luck Box’s growth strategy and will, according to the Isle of Man-based company, enable it to realize its vision and become the number one esports betting destination.
Under the deal, which removes various hurdles and paves the way for the Group to expand its trading offer and player experience, will see Luckbox leverage the advanced sportsbook platform throughout multiple jurisdictions across Europe and Latin America.
Commenting on the significance of the new tie-up, Chief Executive Officer for Real Luck Group, Thomas Rosander, said they are “thrilled” with the partnership that gives them “the prerequisites to create a bespoke, outstanding player experience across all channels.”
The CEO goes on to explain that in their search for a new sportsbook supplier, they looked for “a cutting-edge betting solution” while also looking for opportunities to expand into new jurisdictions. “We found these key strengths in the combination of BtoBet and Aspire Global.”
In a July 20, 2021, YouTube interview, when asked why the company decided to make the change now, Rosander said that in order for them “to become number one,” they must “differentiate and truly build a genuine eSports betting experience,” which the deal enables them to do. He went on to say that the move also indicates to investors that they are “in the middle of a giant leap” that is going to “set them apart from the rest.”
Courtesy of BtoBet’s single solution Neuron platform, Luckbox will be able to construct an “entirely bespoke player journey,” allowing the customization of the sportsbook experience to its specifications and providing a “fully player-centric” gaming experience. The sportsbook solution seamlessly integrates with leading iGaming platform, AspireCore, while also allowing for separate integration with any third-party PAM (player account management) of the operator’s choosing.
Aspire Global Chief Executive Officer Tsachi Maimon used a company press release to comment on the collaboration, stating…
“This partnership is yet another proof point of the strengths of BtoBet’s leading sports solution. We are excited to partner with Luckbox and to support its migration from its previous sportsbook provider.’
The CEO added that they are “looking forward to developing Luckbox’s offering together with them and to support Luckbox in further strengthening its position as a leading, global iGaming company.”
A pioneer in the esports betting vertical, Luckbox provides real-money wagering in more than 80 countries, offering detailed esports betting coverage, live streams, and stats on all major esports and sports on mobile devices and desktop. The platform offers players a one-of-a-kind, broad, immersive Counter-Strike: Global Offensive (CS:GO), Dota 2, League of Legends (LoL), betting experience. Fully licensed in the Isle of Man for B2C and B2B esports & sports betting and casino, Luckbox was named Rising Star at the EGR Operator Awards in November 2020.