In the United Kingdom, omni-channel gaming software and services innovator, Playtech, has announced the signing of an extension deal that will see the self-service betting terminals from its Playtech BGT Sports sportsbetting subsidiary continue to utilize content from Racing Post.

According to an official press release published by European Gaming Media and Events, London-listed Playtech explained that this content is due to encompass in-demand data on horse and greyhound racing events taking place in Ireland and the United Kingdom such as trainer and jockey information as well as the Racing Post predictor tool.

Playtech detailed that this content is to additionally include the Racing Post Bet Finder wagering filter tool, which has been designed to improve the experiences of users, and continue to be displayed on the dual screen interface that it is a feature of all Playtech BGT Sports self-service betting terminals.

Finally, the innovator declared that the agreement encompasses international racing content from Sports Information Services Limited and The Racing Partnership as well as ‘a committed roadmap of new innovative features’ such as wager generating and prompting content that is set to be introduced ‘in the coming weeks’ in order to ‘maximize bet conversion.’

John Pettit, United Kingdom, Ireland, Asia and Australia Managing Director for Playtech BGT Sports, stated that he was ‘delighted to have extended our partnership with Racing Post at a very important time’ before proclaiming that the deal will help his firm continue to offer customers a range of ‘engaging content and a first-class racing experience.’

For his part, Eugene Delaney, Business-to-Business Director for Racing Post, pronounced that it is ‘great to be working alongside Playtech BGT Sports’ and that he ‘couldn’t be happier’ about the prospects of continuing to provide its estate of self-service betting terminals with content.

“Our products are designed to help customers form an opinion and remain engaged thanks to our range of insights, content and tips,” read a statement from Delaney. “The new content is sure to prove as popular as ever.”

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