British omni-channel gaming software and services innovator, Playtech, has announced that online poker aficionados in the previously ring-fenced markets of Spain and France can now compete against each courtesy of its new iPoker.eu shared liquidity network.

Spain and France debut:

The London-listed developer used an official Thursday press release to explain that its latest advance has been launched in partnership with the Spain-facing domains at CasinoBarcelona.es, Betfair.es, Sportium.es and Bet365.es alongside France’s Unibet.fr and Betclic.fr to give players the chance to win even larger prizes via a range of cash and sit-and-go games as well as multi-table and Twister Poker tournaments.

Future expansion options:

Playtech detailed that the debut of its iPoker.euinnovation followed last year’s signing by the regulators of Spain, France, Portugal and Italy of a shared liquidity deal and could soon be rolled out to sites in these latter two jurisdictions.

Launch ‘represents a huge opportunity’:

Shimon Akad, Chief Operating Officer for Playtech, declared that the iPoker.eu advance is now the first business-to-business online poker network to serve players in both Spain and France with its premiere emphasizing his firm’s ‘position as a leader in regulated markets’ alongside its ‘continued commitment to poker.’

Akad’s statement read…

“Sharing liquidity across major European markets represents a huge opportunity for the industry. This is a significant move forward for us, our operators and our players. The presence of six key operators as launch partners highlights the opportunities that exist while also giving encouraging signs towards the future direction of the network.”

Building on excellence:

Playtech stated that its poker software is licensed by regulators in ten European jurisdictions with its iPoker Network regularly hosting over 35,000 players as they simultaneously enjoy action at sites such as WilliamHill.com, EverestPoker.com, PaddyPowerPoker.com and DafaPoker.com.