Australian online bookmaker, PointsBet Holdings Proprietary Limited, has announced that its PointsBet USA subsidiary has signed a deal to serve as the official sportsbetting operator for the National Basketball Association (NBA).

The Melbourne-headquartered firm used an official Wednesday press release to detail that the multi-year agreement is its first with a professional American sports league and will see its subordinate integrate its win probability metric innovation into various online platforms operated by the basketball giant including NBA.com.

Information access:

PointsBet declared that this advance, which is also due to be incorporated into the NBA’s social media channels, utilizes the same statistics and analytics behind its mobile-friendly online sportsbooks to provide fans of American basketball with real-time insights that they can subsequently exploit to make correct predictions.

Additional advantages:

Johnny Aitken, Chief Executive Officer for PointsBet USA subsidiary, used the press release to declare that the new alliance will moreover give it the ability to use official NBA league marks and betting data across all of its digital sportsbetting platforms and see the pair formulate ‘best-in-class practices to protect the integrity of games.’

Read a statement from Aitken…

“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA. We’re certainly aligned in looking to present fans with the best experience possible and we look forward to enhancing the sportsbetting aspect via the win probability metric powered by PointsBet.”

American expansion:

PointsBet USA is responsible for the New Jersey-facing NJ.PointsBet.com sportsbetting domain and recently inked a deal that is to see it premiere a similar service for punters in Michigan. Scott Kaufman-Ross, Head of Fantasy and Gaming for the NBA, proclaimed that he is ‘thrilled’ his organization agreed the union as the operator ‘continues to grow its business throughout the United States.’

Kaufman-Ross’ statement read…

“PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”