North American lottery products innovator, Pollard Banknote Limited, has announced the signing of a decade-long deal that is to see it continue providing the British Columbia Lottery Corporation (BCLC) with instant ticket games and related services.
The Winnipeg-headquartered firm used an official Monday press release to declare that the new ten-year agreement is due to run until the end of 2028 and include the ongoing provision of ‘novel game concepts’ such as a coming crossword ticket that is to feature ‘an integrated digital gameplay component to extend player excitement.’
History of success:
Doug Pollard, Co-Chief Executive Officer for Pollard, stated that his firm has provided the BCLC with game design and ticket production services as well as strategic planning and marketing support assistance for more than 30 years. He moreover proclaimed that these have helped the Canadian state-owned lottery operator to chalk up ‘steady sales growth’ including a 33% swell in the sale of instant ticket products over the course of the last five years.
“The BCLC is a long-valued customer and we are exceptionally proud of the strong partnership we have cultivated. We work hard to help the BCLC delight its players with eye-catching and innovative products and we are happy to see the results of these efforts pay off with consistent sales growth. This contract extension demonstrates the productive nature of our collaborative relationship and we are excited for the opportunity to continue to work with the BCLC for many more years to come.”
Pollard detailed that the BCLC is well known ‘for its innovative and progressive approach to instant ticket products’ and has utilized many of its own innovations in the past including its PlayBook Mini, Jumbo Pop n’ Play and Scratch FX range of scratchcard games. The developer concluded by explaining that adoptions such as these have helped the operator to expand and strengthen its games portfolio in order ‘to meet the expectations of [a] growing customer base.’