Pragmatic Play has enhanced its business relationship with online sportsbook and casino operator, Topsport, having agreed to take its live casino offering to the “market leader in Lithuania.” The Kaunas-headquartered operator already has access to the multi-product content provider’s comprehensive slot offering thanks to a previous arrangement.

Courtesy of the latest deal, Topsport’s expansive player base will soon be able to experience the supplier’s full suite of live dealer solution, including games such as ONE Blackjack, which is broadcast from the developer’s state-of-the-art studio, and puts bettors in a “one-on-one environment,” as well as the single-zero roulette game Mega Roulette, and Pragmatic Play’s two recently introduced Indian-themed games, Andar Bahar and Roulette India.

The betting agency’s customers will also have access to Pragmatic’s highly anticipated live casino release of 2021, Sweet Bonanza CandyLand, which is due to launch this month. The live casino version of the wildly successful Sweet Bonanza candy-themed slot, will, according to an earlier statement, “offer players something they have never seen before.” The title combines “a realistic live casino experience with elements of a virtual world made of candy,” and is a “perfect representation” of the innovation and creativity TOPsport customers can expect from the provider’s fast-growing live casino portfolio.

Progress partnership:

Complementing Pragmatic Play as having been “an easy and efficient partner to deal with to date,” Gintaras Staniulis, Chief Executive Officer for TOPsport, said they’re “delighted to continue the relationship by taking their live casino offering.”

The CEO explained that the integration “marks an important step in the growth of our Live Casino as we continue to deliver engaging and exciting gaming experiences to players. This will only help us to lift the level of our online casino.”

Also commenting on the expanded partnership, Lena Yasir, Vice President of Malta operations for Pragmatic Play, used a company news release to say, TOPsport is the market leader in Lithuania and they are “delighted to progress” their partnership further with the addition of live casino.

Yasir adds that partnering with market leaders is a “key element” of their strategy to grow in various markets across Europe and TOPsport’s “recognized and trusted brand” will help them in this.

Affiliate Summit LatAm:

At the same time, the provider announced that it will be a Gold Sponsor of the Affiliate Summit LatAm in Mexico City. The two-day event is scheduled for November 24th and 25th at the Hotel Presidente Intercontinental and is to focus on the Mexican affiliate market. Pragmatic Play’s Victor Arias, Vice-president of Operations LatAm, will be part of a panel of experts who will discuss platforms and how the choice of this key component can aid digital transformation.

The provider’s presence and investment at the conference once again reflect its commitment to the fast-growing industry in the region where it continues to dominate.

Commenting on the importance of the event, Victor Arias, Vice-president of Operations LatAm at Pragmatic Play, said…

“Like many regions in Latin America, Mexico was impacted heavily by the conditions of the last two years and this event is vital in focusing the recovery for stakeholders, utilizing the benefits that technology offers in digital transformation. I’m very much looking forward to meeting everyone there and showcasing how Pragmatic Play can assist.”