In a move that strengthens its existing partnership with online bingo specialist Broadway Gaming Ltd., Pragmatic Play has inked an agreement that will see its premium slots go live with the UK-facing operator.
Under the deal, the operator responsible for one of the largest UK Bingo networks will be able to offer customers who enjoy all five of its popular digital bingo sites including Glossy Bingo, Rosy Bingo, Dotty Bingo, Bingo Diamond, and its flagship brand, Butlers Bingo, the multi-product content provider’s entire range of slots.
To boost cross-selling, the lobbies of the Dublin-based operator’s bingo websites will also offer Pragmatic Play mini-games, while players will soon be able to choose from popular games including fan-favorite, Wolf Gold, as well as Chilli Heat, Big Bass Bonanza, and more recent releases such as the Egyptian-themed title, Pyramid King.
In addition to slots, Broadway Gaming will also gain access to the provider’s Drops & Wins promotional tool that includes its best-performing Enhance tools, Tournaments and Prize Drops, as well as its new engagement enhancing Replay feature.
Pragmatic’s bingo product suite went live with the operator in October 2020, as part of what was billed at the time as a “landmark” deal, making the Malta-based online casino games developer the sole provider across its entire UK bingo network. Players gained access to daily jackpots and prizes as well as the supplier’s advanced bingo solution, including the unique mobile-first game, Bingo Blast, which was designed in-house and introduced to the market in April 2020.
Commenting on the ongoing partnership, Vice President of Commercial Strategy and Operations for Pragmatic Play, Bhotesh Maheshwari called the deal “another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”
Echoing that sentiment, Broadway Gaming Chief Executive Officer David Butler added…
“We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.”
Butler went on to say that the content going live across its brands is important for the firm and “we can’t wait to see how our players react.”
The deal follows Pragmatic Play’s announcement of having made a €5,000 donation to the Women for Women Foundation on International Women’s Day on March 8 and the release of its newest video slot, Hot To Burn Hold & Spin, which features extra spins and a high-paying Big Money Wheel.