On the heels of its latest deal, and leading software provider Pragmatic Play has further strengthened its relationship with GVC Holdings via a new content arrangement with Ladbrokes Coral.

Under the terms of the landmark agreement, the British betting and gambling company’s customers will have access to video slots including the ever-popular Wolf Gold, along with Da Vinci’s Treasure and John Hunter and the Aztec Treasure.

“one of the most engaging collections of products in the industry”

While GVC Holdings’ customers have already had access to the provider’s industry-leading slot portfolio via PartyPoker, PartyCasino and bwin brands, the current collaboration significantly strengthens the partnership.

Strategic deal:

Commenting on the recent tie-up, Chief Business Development Officer for Pragmatic Play, Yossi Barzely, said…

“We are very pleased to have signed this agreement with Ladbrokes Coral, one of the world’s most respected and recognisable gaming brands.

“We have worked hard to establish our portfolio as one of the most engaging collections of products in the industry, and this deal is a major step in the right direction,” according to the official press release.

Top-performing content:

Meanwhile, Commercial Manager for Ladbrokes Coral, Adam Goodall, added…

“We are always looking for opportunities to grow our online casino offering with top quality content , and Pragmatic Play’s games will be a valuable addition and enable us to keep delivering the best content to our players.

“We look forward to capitalising on the opportunities this new partnership holds.”

Interwetten deal:

As mentioned, the current deal closely follows Pragmatic Play’s full suite of Live Casino games going live with European iGaming operator, Interwetten. First announced in May, the deal involves the domain at Interwetten.com featuring a range of action from its newly-opened studio in Romania.

In addition to Interwetten, over the past 12 months, the Malta-based developer signed a series of key commercial deals in regulated markets, expanding its reach with leading operators in the industry including fellow Maltese online casino company, Casumo; Swedish operator, Kindred, and Sweden-headquartered state-owned gambling company, Svenska Spel, and PokerStars.

Latest slot:

The Malta-based provider also recently launched its engaging new title, Vampires vs Wolves. 

Pragmatic’s entire portfolio of live casino games, scratchcards, bingo, and video slots is available to all of its operator partners by way of a single API.