In addition to celebrating its 10th year anniversary this month, content supplier and iGaming aggregator, Relax Gaming, has inked its most recent third-party studio deal with London-headquartered gaming provider Inspired Entertainment.

It [the deal] is the supplier’s third new commercial agreement for the month of March.

The collaboration with the multi-product content provider is part of Relax’s Powered By partnership program and it gives Inspired access to its expansive distribution network alongside a seamless route to market.

Plug & Play technology:

Additionally, the UK-based company‘s new V-Play Plug & Play advancement will be made available to the supplier’s customers. The advanced solution is a “complete end-to-end online virtual sportsbook product that allows operators to access Inspired’s award-winning scheduled virtuals with minimal integration effort and rapid speed-to-market.”

Easily and quickly installed, Plug & Play is available without the need for sportsbook integration. The virtual product includes a “full bet” management tool, delivering a total sports betting experience complete with a custom branding option.

Partnership benefit:

Continuing to expand its Powered By partner base, Relax Gaming offers commercial agreements that allow suppliers to utilize its integration platform and scalable technology while remaining in commercial control of its operator agreements.

The St Julian’s-headquartered supplier has over the past 12 months greatly expanded its partnership network via its popular routes to markets and programs, having inked numerous deals with top industry brands.

In a company press release, Chief Product Officer for Relax Gaming, Simon Hammon, said…

“Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold.

“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”

Industry leading:

Inspired has built a solid reputation based on its virtual products, in addition to its fast-growing offering of online casino content, which the company supports in 35 jurisdictions globally across retail, mobile and online channels.

Also commenting on the new partnership, Vice President of Interactive for Inspired, Claire Osborne, said…

“Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness.

“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”

March production:

As previously mentioned, this latest deal is the supplier’s third new commercial agreement for the month, having recently penned new operator partnerships with Gibraltar-based independent bookmaker, BetVictor, and a new aggregator alignment with Asian-focused provider of random number generator (RNG) games, live dealer solutions and betting offerings, Solid Gaming.

Recent months have seen the rapid growth of Relax Gaming’s portfolio, with more than 1,000 online casino games provided to its partners. The impressive roster also includes “high-quality aggregated content” from selected Silver Bullet and Powered By studios alongside its advanced proprietary products.