Looking to “make a statement in the region,” Relax Gaming has partnered with Meridian Gaming in a deal that will see it supply its portfolio of top-performing online slots games to the operator group, marking its first appearance in the Serbian market.

Courtesy of the new alliance, the iGaming aggregator and supplier’s player-favorite titles ranging from the classic Aztec-themed Temple Tumble released in February 2019 and the blockbuster hit Money Train 2, which was launched in September 2020, to the recently launched Beast Mode, which is the second collaboration between Relax and casino streaming community Casino Grounds, will now be accessible to the sports betting and iGaming operator’s international customer base.

In addition to the provider’s in-house catalog, Meridian Gaming will also benefit from content from Relax’s more than 50 preferred studio partners via its wildly successful Silver Bullet and Powered By Relax partnership programs, including the latest with progressive slots developer, Intouch Games.

Impressive reach:

Via a company news release, Nadiya Attard, Chief Commercial Officer for Relax Gaming, commented on the new partnership, saying they are “delighted” to make their “first appearance” in the Serbian market with Meridian Gaming. The CCO praises the operator which “boasts an impressive reach across three continents” and explains that the deal gives them “a real boost” as they “look to make a statement” in the region.

“This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.”

Meridian provides products and services to players throughout 15 jurisdictions as well as in more than 1,000 retail shops across the globe. Through its marketing campaign, the operator group expects to further its expansion plans, with licenses currently held across several European markets, including the Balkans, Belgium and Malta.

Emerging market:

Also commenting on the recent tie-up, Milan Djurmez, Head of Online Casino for Meridian Gaming, said, Relax’s “innovative slot offering brings immersive and engaging products to a wide range of players,” and they are “delighted” to say that will include their own customers as a result of the latest deal.

“We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.”

Alexia Smilovic Ronde, Chief Regulatory Officer for Relax Gaming, added…

“Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region. In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.”

Recent business:

After recently celebrating the Year of the Tiger with its latest title, Tiger Kingdom Infinity Reels, which combines Australian developer ReelPlay’s dynamic game engine with elements from some of its most successful titles of 2021, the B2B multi-product provider also recently celebrated its 12th birthday.