There are some significant changes when it comes to the SOFTSWISS management team. The company announced that Rhys Hamilton is joining the team.  

Fresh blood:  

He is starting his SOFTSWISS journey as Head of VIP at Managed Services at the company. His duty will be to enhance VIP Service. It means he will be working on innovative analytics and segmentation to increase the value and retention of the department. The goal is to drive VIP value and increase revenue growth.  

Hamilton is a very well-known person in the industry. He is a customer-centric expert in the iGaming field, which will help SOFTSWISS to enhance the business. Hamilton’s knowledge about the industry and significant amount of experience will be a fantastic addition to the VIP Player Support team.  

Rhys has more than 18 years of experience in the iGaming industry. He had been working in different roles over the years, including the role of Head of Casino at League of Entertainment and also Head of VIP at Casumo and Hero Gaming.  

Before taking over this position, Hamilton lived in Gibraltar. He moved to Malta in order to join SOFTSWISS’s team.  

Hamilton himself commented on this new role: “I am really excited to bring the heat to SOFTSWISS at a time when the growth of the company is rocketing. Taking the lead of the VIP team, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way.”  

Anastasia Vyshinskaia, Head of SOFTSWISS Managed Services, stated: “We are confident that the extensive expertise of Rhys will boost SOFTSWISS’ service level in working with the VIP sector and make our communication more personalized. In addition, we’re going to deep dive into VIP analytics and, as a result, increase the VIP segment’s revenue.”  

Reliable company with a lot of experience:  

The company’s primary focus currently is expanding its presence on the island. The island nation is well-known as an iGaming Hub.  

Also, SOFTSWISS is actively looking for iGaming specialists to join its team – so if you are interested in this position, we recommend applying!  

SOFTSWISS is a reliable company with over 300 partners and many years of experience in the industry. It is renowned for its leading technologies and unique design. The games are available on different devices, including desktop, mobile, and tablet.  

The company was founded in 2009 – but still, it seems its journey just began. We indeed expect a lot from both the VIP team, with Hamilton as the head of VIP, and the whole company.