American gaming machine innovator Scientific Games Corporation has signed a deal that will see it supply the Pechanga Resort and Casino in southern California with 4,200 of its iView4 on-device player-interface controllers.

Las Vegas-based Scientific Games Corporation described its iView4 innovation as a “state-of-the-art solution” that allows for the display of “dynamic marketing content, animations and video” on gaming machines. It declared that the advance additionally supports cardless play and offers “instant response through a sophisticated multi-touch display”.

“We are thrilled that Pechanga Resort and Casino has chosen to replace its legacy iView technology with our iView4, enabling it to better market and communicate with its players through this innovative technology,” read a statement from Bob Parente, Gaming Chief Revenue Officer for Scientific Games Corporation. “Pechanga [Resort and Casino] has been a great partner for many years and was one of the first casinos to implement iView DM across its casino floor. It is always on the cutting edge and the capabilities of our next-generation iView4 will undoubtedly enable it to offer its patrons even more engaging, visually exciting and interactive experiences, rewards and entertainment.”

Owned by the federally-recognized Pechanga Band of Luiseno Mission Indians, the Pechanga Resort and Casino revealed that the iView4 innovation, which can moreover support web-based content, is to be installed inside every one of the slots across its 200,000 sq ft gaming floor.

“We’re excited to upgrade our iView technology casino-wide and begin capitalizing on the operating efficiencies and more powerful marketing content capabilities,” read a statement from Bill Anderson, Chief Marketing Officer for the Pechanga Resort and Casino. “The sophistication and features of iView4 will provide a superior customer experience [and enable] us to deliver highly interactive, personalized and dynamic content; providing the next-level experiences our guests expect from the Pechanga [Resort and Casino].”

In related news, Scientific Games Corporation has also announced the inking of a patent cross-licensing agreement with giant rival International Game Technology (IGT) that will enable the pair to offer games to North American clients that include features from each other’s portfolios.

Although the financial terms of the deal were not disclosed, the duo declared that the arrangement furthermore covers the provision of features from other members of London-based IGT’s slot games pool.