British online and retail sportsbetting products and services supplier Sports Information Services (SIS) Limited has declared that it is ‘accelerating its international expansion and digital strategies’ via the launch of a subsidiary for the United States.
The Milton Keynes-headquartered firm used an official Thursday press release to detail that the new SIS Content Services Incorporated subordinate will now be tasked with exhibiting its commitment to the sportsbetting American market as well as the many opportunities its innovations can bring to operators and stakeholders within the horseracing industry.
SIS Limited stated that it has been involved with the parimutuel pool betting market of the United States ‘for a number of years’ by supplying racetracks and sportsbook operators with ‘a comprehensive range of products and services’. However, it pronounced that its new SIS Content Services Incorporated arm will now be able to more efficiently and effectively demonstrate its complete portfolio of turn-key innovations such as trading and liability management solutions in addition to real-time video and data feeds.
Richard Ames serves as the Chief Executive Officer for SIS Limited and he proclaimed that his company via its new enterprise can supply ‘all the products and services required to satisfy stakeholders’ located anywhere in the United States so as to ‘add significant value to their own proposition.’ For sportsbook operators and he disclosed that his firm’s feeds already embrace in excess of 30,000 live horse races alongside 38,000 greyhound events and more than 100,000 eSports contests.
Read a statement from Ames…
“SIS Content Services Incorporated will provide customers with access to the world’s best horseracing content, 30 years of distribution experience and turnkey technology with the capacity to generate new revenues both on and off-track. Our offering comes with all the products and services required to satisfy stakeholders across the industry and will add significant value to their own proposition.”
In terms of American racetracks and Ames asserted that venues will now be able to team up with SIS Content Services Incorporated in order to take advantage of ‘fixed-odds distribution of their racing content both domestically and globally.’ He affirmed that such a facility from ‘the most successful distributor of racing on a worldwide basis’ is destined to attract new customers and allow its partners to maximize their revenues.
SIS Limited explained that Ames is to serve as the President for SIS Content Services Incorporated although Michele Fischer (pictured) is to actually lead the new endeavor. It declared that the international racing consultant and former Sportech executive ‘is a familiar face to many in the industry’ and will now bring ‘a wealth of United States horseracing knowledge’ to her new role.
Fischer’s statement read…
“We have seen an explosion in sportsbetting in regulated states in the last few years and now is the time for United States racing and all its stakeholders to be an active participant and reap the benefits of that growth as well. As SIS Limited has demonstrated for decades in the United Kingdom and Ireland, and currently in Latin America, Africa and Asia, it is extremely well-positioned to help operators and racetracks make the most of their racing content.”